landable/cost of living comparison
vs

01 · the cities

Santa Rosa

Santa Rosa is the gateway to Sonoma wine country, less polished than Napa but more lived-in. Charles Schulz lived here and the Snoopy museum is a delight. The Russian River redwoods are 30 minutes west. The city itself has rebuilt impressively after the 2017 fires, with a downtown that mixes wineries, breweries, and farm-to-table restaurants. Cooler than San Francisco in summer.

full dispatch

Hickory

Hickory is North Carolina's furniture capital, with the Hickory Furniture Mart and the surrounding factories shaping the local economy. The downtown has come back nicely with breweries and a walkable feel. The Blue Ridge foothills start just outside town. Lake Hickory is right there for boating. Cheaper than the bigger NC cities, with mountain access an hour away.

full dispatch

02 · the money

Median rent

$2,597/mo

$1,434/mo

$1,163/mo less than Santa Rosa (81%)

Median home price

$817k

$268k

$549k less than Santa Rosa

State income tax

9.3%

4.5%

Gross left after rent

$4,961/mo

$6,524/mo

Hickory has $1,563/mo more gross after rent at $100k

Gross left after rent reflects state income tax but not federal, based on $100k salary. Enter your salary to find your ideal city.

03 · the weather

Pleasant days/yr

254 days

189 days

65 fewer than Santa Rosa

Extreme heat days

28 days

11 days

days above 95°F per year

Extreme cold days

0 days

4 days

days below 20°F per year

Santa Rosa has 17 more days above 95°F each year than Hickory.

04 · the life

OutdoorScore

69 / 100

64 / 100

5.0 pts behind Santa Rosa

Walk Score®

98 / 100

70 / 100

28 pts behind Santa Rosa

Nonstop flights

4 routes

0 routes

4 fewer direct routes than Santa Rosa

Metro size

482k metro

370k metro

Santa Rosa has 19.0x fewer events per month than Hickory.

the verdict

3

Santa Rosa

categories won

of 9

5

Hickory

categories won

Hickory wins on money. Santa Rosa has the edge on lifestyle.

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We use a proprietary blend of data from the US Census, Zillow, Ticketmaster, and more.

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